Internet Terms: How to Get Them Right

November 16th, 2007 carlajc Posted in Grammar, Tips and Tools, Vocabulary and Spelling 2 Comments »

Web terminologyFor some reason, a lot of Internet terms have multiple versions. This is partly because Web-related words are relatively new and haven’t had a chance to settle into standard, agreed-upon forms. Another reason is that American English words in general have a tendency to morph over time. Proving that America really is a democracy, unacceptable word forms sometimes become acceptable over the long haul if enough people use them.

The following are the latest versions of some of the Internet terms we use all the time, based on rules set forth by The Chicago Manual of Style:

* Commands, icons, file names, keys and other technology-related terms
When writing about features in software or blogs, or on Web sites or keyboards, match the capitalization of the feature you’re mentioning. For example: “Hit Enter to access the page.” Enter is capitalized on keyboards, so it should be capitalized in this usage.

To further differentiate any of these terms, you can use italics, bold, a different font or quotes. If you’re writing about two types, you might want to use italics for one and bold for another: commands and file names. Whichever style you choose, be consistent.

* dot-com
This term should hyphenated, not written dot.com. (That would read dot dot com.) If used in a headline, capitalize both the d and the c: “Her Dot-Com Empire Made Her Millions Before She Jumped Out the Window.”

* e-mail, e-business, e-commerce, e-solutions, etc.
The e words should be lowercase and hyphenated, unless they appear at the beginning of a sentence. In that case, the e would be capitalized: “E-commerce provided a good living for him, but he preferred to dress like a homeless person anyway.”

* Internet
If you’re referring to the worldwide collection of Web sites, Internet should be capitalized. If you’re only referring to a network of computers, it should be lowercase.

* log in and its many variations
When you’re referring to logging into a site, the appropriate form is log on or log in (not logon or login). The same obviously applies to log off (not logoff). When you’re using the term as an adjective, however, it should be hyphenated: “She logged in on the log-in page.”

* online
This started as on-line, but it has now morphed into online — a perfect example of how language changes over time.

* pop-up
It’s appropriate to hyphenate the name for these annoying pages that disrupt your surfing.

* Web and Web site
At this point, Web is still treated as a proper noun, therefore both Web and Web site are capitalized. Since so many people already use web site or website, however, The Chicago Manual of Style editors predict that the uncapitalized form will eventually take over. Whichever form you use, be consistent.

* Video game names
Following the same rule as movie or book titles, video game titles should be italicized: “He sat in his chair and played Tomb Raider until his head fell off.”

You might also be interested in these related posts:

Copyright 2007 WordPlayBlog.com


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WordPress Themes Generator and Other Free Online Tools

November 13th, 2007 carlajc Posted in Free Online Tools, Tips and Tools 2 Comments »


BrowsershotI was excited to find this blog, which is filled with fun and useful tools to help bloggers. Here are just some of the tools you can find there:

Online drawing with Queeky
Queeky, a web2.0 application, gives you the ability to draw online and share your pictures.

Cool Text Generator
Cool Text Generator allows you to easily create custom logos and buttons.

Browsershots
Browsershots allows you to see what visitors with different browsers view when they come to your blog or site.

WordPress Theme Generator
WordPress Theme Generator makes designing a complete WordPress theme easy and fast.

There are many other tools in the FronTools archives, and owner Jose Oliveira tells me he’ll be adding even more soon.

You might also be interested in these WordPlay resources:

Copyright 2007 WordPlayBlog.com

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Free Blog Promotion

November 12th, 2007 carlajc Posted in Blogging, Tips and Tools 1 Comment »

Little man largeOpTempo offers free interviews and 125×125 ads

If you want free publicity for your blog (and who wouldn’t?), check out OpTempo’s self-interview form. Just fill out the questionnaire and, subject to approval, the interview about your blog will appear on OpTempo.

Once upon a time, free blog reviews also were available but those are no longer offered. If you look at previous reviews, however, you’ll see that OpTempo owner Frank Carr took the review process seriously and did a thorough job. You might want to look through some of the recommendations he made to see if any apply to your blog.

UPDATE (courtesy of Y.S. of My MD Journey): OpTempo also offers free 125×125 ads to bloggers.

Get motivated!

If you want to get motivated to use your blog for selling, let these sales motivation quotes inspire you!

More free promotion

Promote your blog by getting it listed in the human-reviewed Blog Collection. When you join, all subsequent members will include your URL in their blogrolls.  To apply, go to The Blog Collection.

Copyright 2008 WordPlayBlog.com

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Keywords and SEO Tools: Search Engine Optimization for Beginners

November 6th, 2007 carlajc Posted in Blogging, Tips and Tools 1 Comment »

KeywordsIt’s not enough to have your site or blog to rank well; it has to place highly for words that are closely related to your Web site or blog content. This is where an important part of search engine optimization comes in: keyword analysis, the art and science of identifying keywords that describe the focus of your Web property and are popular with the public. People who overlook this critical element usually have sites or blogs that don’t rank in search engines at all. If they do rank, they frequently do so for keywords that no one is looking for.

For example, if a broker sells condos in the Buford suburb of Northeast Atlanta and her Web site is “GreatSouthernCondos.com,” the search engines probably would rank the site well for the search term “great southern condos.” This is because those words are in her site name and there is very little competition for that exact phrase. But that wouldn’t help her much, because it’s doubtful anyone would search for those exact words. A Web site that ranks highly for search terms that no one is looking for might as well be invisible.

All keywords are not created equal

To allow the largest number of people to find her site, the agent’s keywords must be specific. She could try using the search term “Atlanta Georgia Real Estate,” which is somewhat specific and has an average of 130,000 people, per engine, searching for that phrase every month. But a search for “Atlanta Georgia Real Estate” in a major search engine also reveals that over five million sites are competing with hers.

This is why good keyword analysis is important. People clamor to learn how to make money online, but most fail because they don’t understand that it’s essential to find search terms that accurately describe their businesses, are frequently searched by the public and don’t have too many competing Web sites. For example, if you found a keyword that had several thousand or more people searching for it, and the competing Web sites numbered two million or less, your site probably would rank very well. This is not to say that your site wouldn’t rank well if the number of competing Web sites were greater than two million; in fact it’s quite possible. But to do so, your site would have to have all aspects of Web optimization executed perfectly.

Since the number of key phrases anyone can use on a site before diluting their effectiveness in the search engines is limited, it’s critical to focus on words that give you the most impact. But here’s where it gets confusing: even search terms that are quite specific to your business can be duds. You might think featuring the phrases “Buford Georgia real estate” or “Buford Georgia condos” on “GreatSouthernCondos.com” would help the site rank highly when people search for condos in Buford. But you’d probably be surprised to know that virtually no one is searching for either of those terms. So, although it’s important to be specific with your keywords so you differentiate your site, again, if no one is actually searching for the terms you have on your site, it still won’t be found.

To analyze your keywords, you’ll need two tools: a keyword finder program, such as Wordtracker, and any major search engine. (Click here for a list of the major search engines.) Wordtracker will display which keywords are being searched for most frequently. As discussed above, without this information, everything you assume about what people are looking for would be a guess at best.

Once you’ve found keywords that are both relevant to your site and have a significant number of people searching for them, you can use the search engine to find out how many sites are competing with yours. Simply enter the final keywords you’ve chosen into the engine, one word or phrase at a time, to see how many sites come up under each term.

If you decide that the research is too much work for you, however, you can hire a keyword analyst. If you do, there are several ways you can help him help you:

Think about the elements that differentiate you from competitors. If you sell real estate, do you specialize in mountain-view, resort or historical properties, or even all three? If you’re a mortgage broker, do you specialize in hard-to-fund loans? If you’re an appraiser or a home inspector, do you have areas of specialization? You know your business better than anyone, so make a list of any words and phrases that might indicate how your business differs from others in your category. Although the keyword analyst is trained to track down the best words for your site, providing many options for him to search can make the results even more powerful.

Introduce your keyword analyst to the person promoting your site to the search engines. Usually, one party does both keyword analysis and Web promotion. But some Web promoters don’t focus on analyzing keywords. So, if you already have a Web promoter and you hire a separate keyword analyst, make sure the two parties are willing to work together for your benefit. If you haven’t hired a company to optimize and promote your site yet, someone who does both analysis and Web promoting would be a good choice.

Whether you do the keyword analysis yourself or hire someone, it should be done. This applies even if you’ve had your site for a long time. Since the search engines renew their listings all the time, it’s never too late to get better rankings.

To learn how to avoid some critical mistakes people make when implementing search engine optimization strategies, click here.

Article by Dave Schloss, who specializes in keyword analysis and Web site promotion, and is the founder of Super Web Site Promotion.

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Copyright 2007 WordPlayBlog.com


Book Review — Send: The Essential Guide to Email for Office and Home

November 5th, 2007 carlajc Posted in Book Review, Reviews, Tips and Tools, Writing, Writing Tips and Tools Comments Off on Book Review — Send: The Essential Guide to Email for Office and Home

By David Shipley and Will Schwalbe

Send: The Essential Guide to Email for Office and HomeJust this morning there was a cautionary tale in the news about an Atlanta man’s e-mail to a woman who rejected him on Match.com. In an attempt to persuade this woman that she was missing out on a hot catch, he enumerated his many charms, including that he “has an 8.9 rating on HotOrNot.com, drives a Beemer, can bench press over 1,200 pounds and has had lunch with the secretary of defense.”

His e-mail made the rounds on the Internet until it found its way to the Atlanta Journal-Constitution, where I read the story. But the guy didn’t just embarrass himself in Georgia. His rant also was featured on gossip Web site Gawker.com. The story generated 285,000 Gawker.com page views and over 3,000 online comments, most of them negative. That’s a great argument for thinking before you click the Send button.

The concept of thinking before you launch your words into cyberspace permeates Send: The Essential Guide to Email for Office and Home This compact but powerful book covers diverse aspects of modern communication, including:

  • When you should substitute a fax, letter, instant message or phone call for an e-mail
  • How to apologize for an inexcusably late e-mail reply
  • The politics of Cc and Bcc
  • Flame wars
  • How men and women use e-mail differently

Every aspect of electronic communication seems to be covered in this handbook, which was written by two seasoned professionals: David Shipley, Op-Ed page editor of the New York Times and Will Schwalbe, senior vice president and editor in chief of Hyperion books. They write with wit and style, which makes taking our medicine almost fun. They’ve also infused the book with an understanding of the human condition behind our communications, making Send oddly comforting.

Buy this book

We hope you enjoyed this book review of Send: The Essential Guide to Email for Office and Home. You might also want to read our other book reviews:

The Chicago Manual of Style

Eats, Shoots & Leaves

The Elements of Style

On Writing: A Memoir of the Craft

You might also be interested in these presents for writers.

Copyright 2007 WordPlayBlog.com


Book Review: On Writing by Stephen King

November 4th, 2007 carlajc Posted in Book Review, Reviews, Tips and Tools, Writing, Writing Tips and Tools 2 Comments »

On Writing homeMaybe it’s because I was born in the San Fernando Valley, home of the Valley Girl, that I don’t really care for the word awesome. I’m not sure whether Moon Zappa used it or not, but it seems very much like a Valley word to me. And I didn’t move all the way from California to the East Coast because I liked the Valley.

That’s probably more information than you need to know about me, but I wrote it for a reason. I want you to know there has to be a special reason for me to call anything awesome. So, with that explanation out of the way, here’s my assessment of Stephen King’s On Writing: it’s awesome.

Part memoir and part writing primer, this book is a must-read for anyone who writes — or reads, for that matter. King’s life story, which takes up the first half of the book, would be interesting even if the prose weren’t well written. But it is, and his accessible writing style elevates the material even more.

As interesting as the first half is, the second half is the reason I’m writing this review. Full of tips for writers, On Writing not only educates; it inspires. King obviously loves the craft of writing, and not just for the enormous amount of money it has earned him. In this book he honestly lays bare his own creative process, which happened to incorporate a life-threatening car crash and the struggle to came back to productivity again. He then goes on to hand out excellent common sense advice and practical tips for writers, along with sincere encouragement.

So if you ever feel your creative gas tank getting low, I highly recommend this awesome little book. If you’re like me, you’ll walk away inspired.

Buy this book

We hope you enjoyed this book review of On Writing. You might also want to read our other book reviews:

The Elements of Style

The Chicago Manual of Style

Send: The Essential Guide to Email for Office and Home

Eats, Shoots & Leaves

You might also be interested in these gifts for writers.

Copyright 2007 WordPlayBlog.com


Stock.Xchng Free Photography

November 4th, 2007 carlajc Posted in Free Graphics, Free Images, Free Online Tools, Free Photos, Photography, Reviews, Tips and Tools Comments Off on Stock.Xchng Free Photography

Stock.Xchng makes it easy to add free images to your blog or Web site

Stock.Xchng sampleIf you want to improve your blog or Web site by adding photos and don’t want to spend a dime to do it, Stock.Xchng, located at www.sxc.hu, is a great resource. I’ve found many quality free photos there over the years, including the cut newspaper letters you see incorporated into the header of this blog, and most of the photos on the pages.

Free images from the Stock.Xchng site may be used in any of the following ways:

  • In digital format on Web sites, multimedia presentations, broadcast film and video, and cell phones
  • In printed promotional materials, magazines, newspapers, books, brochures, fliers and CD/DVD covers
  • Along with your corporate identity (but not as your company logo) on business cards, letterhead, etc.
  • To decorate your home or office

If you’re going to use a free photo from the site, all Stock.Xchng asks is that you leave a comment for the photographer, telling him how you plan to use the image. (You might also want to write a compliment to encourage him to post more photos in the future.) There are a few additional conditions if you want to use images for purposes other than in the above list, but those are clearly spelled out on the standard restrictions page. Also, be aware that a few photographers have their own sets of restrictions. But these are posted under the preview images of their photos, so you’ll know about the requirements before you download.

The Stock.Xchng site also offers an extensive collection of member-written tutorials and blogs on photography and graphic manipulation. They cover topics such as using a scanner to generate photographic images, “drawing” with light, repairing images made from torn printed photos, and many others. If you’re interested in photography or graphics, their large collection of user-generated information alone is worth a trip to their Web site.

Sample Stock.Xchng free image by John Nyberg

You might also be interested in these other resources on WordPlay:

Copyright 2007 WordPlayBlog.com


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