Search Engine Optimization 101

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The title of this post is actually a misnomer. Search engine optimization (SEO) — the art and science of getting your site or blog ranked in search engines — can’t be covered in one post.

Those who truly seek to understand and implement SEO know it takes study, a time investment and even some experimentation to achieve good results. It also helps if you can follow the advice of someone who has already achieved that success. Actually, that can make all the difference in the world.

When I began this blog, I had no idea what I was doing. I made every mistake in the book, SEO-wise. And I thought I didn’t care whether I got traffic, because I created WordPlay as a showcase for my editorial consulting business. I just wanted a blog that looked somewhat pretty and had interesting content that I could link to my company Web site. But then I made a few tweaks that brought me more traffic. Before long I was hooked on hits.

I made those traffic-drawing tweaks because of a kind soul who actively prodded me to do so: Grizzly Brears of Make Money Online with Griz. As I followed his advice, I watched my hits go up and my whole online experience changed. Now I have numerous blogs that rank well for popular keywords I never thought I could achieve rankings for.

There’s a lot to be said for watching your hits grow; I highly recommend it for increasing your self-esteem. To achieve those results, however, I had to begin at the beginning. And it took some work; I won’t kid you about that. For me, most of the work was between my ears. I needed to change my thinking in order to change my results. That led me to read everything Grizzly had to say on SEO. Now I put myself in the “doing quite well, but still learning” category. I think Grizzly might say he’s still learning in some areas, too, because things change all the time online. The difference is, while he’s learning, he’s cashing AdSense checks in excess of $11,000 a month.

As I said before, you can’t cover everything needed to achieve Grizzly-sized online success in one post. But you can begin at the beginning and work toward that goal. I can almost guarantee your head will hurt and you’ll get confused, but keep going. Many of your questions will be answered in subsequent posts or in the comments fields.

After everything I’ve just written, you might be thinking, why write an entire post on SEO and not give one bit of SEO information? What a cheat! Well, not really. It’s not my niche to teach SEO, yet I know it is of great concern to my readers. The best favor I could do is to refer you to someone who can give you exactly what you need.

Friends of Grizzly and WordPlay:

You might also be interested in these related posts on WordPlay:

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6 Responses to “Search Engine Optimization 101”

  1. As I followed his advice, I watched my hits go up and my whole online experience changed.

    That is so true. I had exactly the same experience. What’s even funnier is I just emailed a friend the link to his seo basics post a few minutes ago, and saw the link to you at the bottom of the page I was on.

  2. Hi, Fiar. It’s nice to have a visit from a fellow Grizzly-ite. I’m glad you’ve had good results with his advice too. I suppose the only reason people wouldn’t get good results is if they just don’t follow his instructions.

    I just visited your blog and signed up to get updates via e-mail. The McCain thing cracked me up.

  3. I assume you mean the McCain one about the prunes and bran muffins. That’s a great bit of work by Chris Cameron. He puts up an article every Thursday and is absolutely hilarious. I’m also blessed to have Les James on board. Know how he found the site?

    I followed Grizzly’s instructions and wound up ranking for humor conservative. He was Googling conservative humor sites that would publish a 6 part essay he wrote. I came up early in the results. Things have gone great since then and he’s still on board as a regular contributor.

    It’s a great combo. Chris is the social energy, Les is the prolific writer, and I’m the SEO guy.

    I have to admit, my shortfall in following instructions is in the linkbuilding. I followed the onsite optimization to a T though. It’s harder for humor based sites to optimize for a keyword because there’s no density of usage of the keywords like there is with other topics.

    I’ll be posting a SEO basics for Humor Writers, on my humor blogging site. I’ll drop you the link when it’s up, if you’re interested.

  4. Hello. Thanks for posting this article. It really helped me. God bless.

  5. FIAR, I sent you an e-mail through the Web form on your blog. Please let me know if you didn’t get it.

  6. I highly recommend it for increasing your self-esteem.

    I’m loving this quote and how true it is. That’s the fun of SEO and checking the stats for organic traffic can be pretty addictive sometimes.

    It’s been a while. How are you, buddy?