The title of this post is actually a misnomer. Search engine optimization (SEO) — the art and science of getting your site or blog ranked in search engines — can’t be covered in one post.
Those who truly seek to understand and implement SEO know it takes study, a time investment and even some experimentation to achieve good results. It also helps if you can follow the advice of someone who has already achieved that success. Actually, that can make all the difference in the world.
When I began this blog, I had no idea what I was doing. I made every mistake in the book, SEO-wise. And I thought I didn’t care whether I got traffic, because I created WordPlay as a showcase for my editorial consulting business. I just wanted a blog that looked somewhat pretty and had interesting content that I could link to my company Web site. But then I made a few tweaks that brought me more traffic. Before long I was hooked on hits.
I made those traffic-drawing tweaks because of a kind soul who actively prodded me to do so: Grizzly Brears of Make Money Online with Griz. As I followed his advice, I watched my hits go up and my whole online experience changed. Now I have numerous blogs that rank well for popular keywords I never thought I could achieve rankings for.
There’s a lot to be said for watching your hits grow; I highly recommend it for increasing your self-esteem. To achieve those results, however, I had to begin at the beginning. And it took some work; I won’t kid you about that. For me, most of the work was between my ears. I needed to change my thinking in order to change my results. That led me to read everything Grizzly had to say on SEO. Now I put myself in the “doing quite well, but still learning” category. I think Grizzly might say he’s still learning in some areas, too, because things change all the time online. The difference is, while he’s learning, he’s cashing AdSense checks in excess of $11,000 a month.
As I said before, you can’t cover everything needed to achieve Grizzly-sized online success in one post. But you can begin at the beginning and work toward that goal. I can almost guarantee your head will hurt and you’ll get confused, but keep going. Many of your questions will be answered in subsequent posts or in the comments fields.
After everything I’ve just written, you might be thinking, why write an entire post on SEO and not give one bit of SEO information? What a cheat! Well, not really. It’s not my niche to teach SEO, yet I know it is of great concern to my readers. The best favor I could do is to refer you to someone who can give you exactly what you need.
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